INTRODUCING MARKET VALUE PRICINGOur internet value pricing mission at Downtown Hyundai is to present value pricing to all of our customers. We achieve True Market Value pricing by polling thousands of web sites. This ensures that every one of our vehicles receives real time value pricing. We don't artificially inflate our prices in the hopes of winning a negotiating contest with our customers. We do not play pricing games. We realize that True Market Value pricing is by far the best approach for our customers.